We define a lean event taxonomy around activation and monetisation, review identity and attribution logic, and prepare validation checks your product and engineering teams can maintain.
What you receive
- ✦Freemium KPI framework
- ✦Event taxonomy and property dictionary
- ✦Identity and attribution review
- ✦QA checklist and dashboard specification
Who it is designed for
Best for teams preparing a new analytics implementation or rebuilding reporting after rapid product growth.
A clear working process
We begin with a working session and a secure review of the data available. Analysis proceeds in short cycles, with assumptions and data quality concerns documented as they appear. The final handover includes a decision session so product, growth and leadership leave with the same interpretation.