We map the journey from first open to paid conversion, test whether key events are reliable, and isolate the segments where intent is lost. The result is a prioritised measurement and experiment plan grounded in your app's actual behaviour.
What you receive
- ✦Event and funnel quality review
- ✦Activation and upgrade cohort analysis
- ✦Paywall and trial drop-off diagnosis
- ✦90-day experiment backlog
Who it is designed for
Best for Malaysian app teams with live traffic, a freemium tier and uncertainty about which conversion lever to work on first.
A clear working process
We begin with a working session and a secure review of the data available. Analysis proceeds in short cycles, with assumptions and data quality concerns documented as they appear. The final handover includes a decision session so product, growth and leadership leave with the same interpretation.